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pop up store, what is it?

What is the Popup Store?

Definition: a store - such as windows that arise spontaneously on the web when you surf - appears and disappears so quickly, without a trace. One day a week, a month: that is their life. The pop-up stores have the wind in their sails and, for brands that create them, it is often a jackpot operation, an opportunity to create an event around a new items and create a buzz internationally that everyone speaks ...

We are in an experiment interesting joining the world of communication and marketing: The Pop Up Store is a huge success. Operated
differently, sometimes fleeting, sometimes traveling, he is able to exist on an ad hoc or renewed. It changes its size, its field of action or by its storage capacity and autonomy.
We are in a new way of eating: specializ the consumer movement, diversity and the event. Indeed, having a store that only lasts one week or one month, is radically changing consumption behavior of customers. They feel more involved and live every time a experience. Here are some examples

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Pop Up Store Renault: The Renault brand realizes the launch of New Laguna Coupe, a marketing alternative shock through the deployment of an ephemeral Pop Up Store, located in Street!