The Flagship Store ...
A showcase for the brand? Retain new customers or simply a function of single point of sale?
See for yourself ...
The flagship store is a powerful tool for the brand. It can meet various objectives:
- Working the image (as at Shiseido in Tokyo, where nothing is for sale!)
- A question of profitability, as we see in most cases such as the Adidas new space in Paris, which provides references to sections 1800, nearly 70% of the total supply of the brand. ..).
Different targets Flagship store:
- Business to Business (as the "Ford Forum Nanterre)
- Conversely, open and explain his / her business to consumer (Space Vivendi in Paris).
In addition, it offers the ability to test or launch of new concepts, such as Club Med World Paris, which represents a variation of the famous urban holiday villages.
The goal for the brand, is clearly here to play close, by multiplying the opportunities for such "contact" with the consumer so far limited to only holiday.
In the end, it is particularly effective for brands who want to quickly build their reputation and gain immediate access to a location premium in a country where it s were hitherto absent.
One way to gain customers and Reconnaissance. That it is a hymn to gigantism (NikeTown in New York) or privacy (Boutique Maille Paris), the flagship store is fully consistent with the idea of "retailtainment.
In increasing its visibility and demonstrating its ability to exist beyond the offer, the brand - with the flagship store - proves she can become an attitude, a culture, a spirit ... Maybe she even found the ultimate weapon against the many dangers that threaten it and a miracle solution to the inadequacies of some proven marketing tools classic ...
Discover with me the Elizabeth Arden Flagship:
C e Flagship brings together the history of u heritage, tradition and elegance in u n contemporary style and innovative. This area details all the windows "Elizabeth Arden" brand portfolio but also the successful design and celebrity perfumes Elizabeth Arden. This is the flagship brand as appears today in the eyes of consumers: Classic beauty mixed with the Prestige! McCann Systems, a company whose innovative design, construction, audio-visual company, has recently infused Elizabeth Arden's new Fifth Avenue flagship store on the cutting edge of audio visuals.
Even before the opening of the "iconic" Elizabeth Arden Red Door, passersby are intrigued by videos, which can easily be seen through the new glass facade.
Working closely with the architectural firm Highland Associates, McCann has created a technically advanced systems, a new video display technology.
In addition to video, McCann Systems has also submitted all the sound elements in the new flagship store on Elizabeth Arden.
To not distract from the design, the client demanded that McCann provide a sound system, seamless completely invisible to the eye.
This recent AV integration by McCann Systems for Elizabeth Arden is another example of how the luxury see the need to improve "customer experience".
McCann has recently integrated AV for a number of luxury retailers, including Elie Tahari (East Hampton), NHL Powered by Reebok (New York) and Nintendo World (New York).
