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pop up store, what is it?



What is the Popup Store?


Definition: a store - such as windows that arise spontaneously on the web when you surf - appears and disappears so quickly, without a trace. One day a week, a month: that is their life. The pop-up stores have the wind in their sails and, for brands that create them, it is often a jackpot operation, an opportunity to create an event around a new items and create a buzz internationally that everyone speaks ...

We are in an experiment interesting joining the world of communication and marketing: The Pop Up Store is a huge success. Operated
differently, sometimes fleeting, sometimes traveling, he is able to exist on an ad hoc or renewed. It changes its size, its field of action or by its storage capacity and autonomy.
We are in a new way of eating: specializ the consumer movement, diversity and the event. Indeed, having a store that only lasts one week or one month, is radically changing consumption behavior of customers. They feel more involved and live every time a experience. Here are some examples

:

Pop Up Store Renault: The Renault brand realizes the launch of New Laguna Coupe, a marketing alternative shock through the deployment of an ephemeral Pop Up Store, located in Street!


Pop Up Store Fiat: Fiat did the same by limiting the duration of exposure ephemeral Pop Up Store: "500 Popup Store" in Milan.




image Discover some Pop Up Store, by their different design, brand, or area of activity ...


An interesting site that develops Pop Up Store turnkey and tailored to suit your needs ... look rather ... My
popupstore

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Uniqlo Flagship, Paris: 2150 square meters of brand! Flagship


unhesitatingly Discover the new Paris flagship brand Japonnaise "Uniqlo" ...




After New York and London , the mark does not skimp on resources ... It will be 2150 square meters of ready-to-wear, is the largest space in Europe for the mark. The third flagship

after London and New York will host all the collections man, woman and child in the most trendy brands in Japan. UNIQLO thus enters into the big leagues by offering a major European showcase against the formidable Zara and H & M the undisputed leaders in the highly competitive fashion chic to the lowest price.



Anxious ecology, Uniqlo has long bins at the entrance of its stores (including to New York and London) to collect customers' used clothes for recycling. One can also see that mark in the pop-up store Colette, rue Saint-Honoré, with limited editions and exclusives.






http://www.uniqlo.com/us/


The brand creates an Event of Defense to promote her new thermal fabric. .. only see!



"With a line of fabrics "Thermal" HEATTECH designed to generate heat and maintain, the Japanese brand cheap plays the role of Damart and modern hi-tech.

Thursday, November 27, from 9 am until the end of the day , a strange installation occupies the forecourt of the Defence: distributor of T-shirts and leggings is activated by individuals combined silver. Uniqlo inaugurates its line of tissue thermal "HEATTECH, already presented in Tokyo, Seoul, New York, London and Beijing. A crowd of bystanders and were queuing in the freezing cold to get a machine that offered clothing designed to face the winter. Visitors were invited to do so " shot" by heat guns (see pictures) showing that the clothes "traditional" do not increase body temperature. They then went to the dealer where they operated a button issuing them a box containing a T-shirt and a pair of leggings for women and long underwear for men.

Uniqlo is considered the Japanese H & M . HEATTECH with novelty, might rather call it a Damart Japanese, that is to say modern and sharp. Patented brand, textiles HEATTECH newly designed binds several purposes: heat collecting water vapor in its fibers and transforming kinetic energy into thermal energy, hydrate through milk protein isolate and fibers embedded in the Heat that can not escape because of the design of the fabric. HEATTECH clothes designed by Uniqlo are foremost affordable, 11.90 € to 14.90 € for T-shirts short or long sleeves and leggings. The products are already available in the store brand at La Defense. Thursday, November 27, Uniqlo surfed the wave of cold prevailing in the business district Paris, some passersby reported without irony: "It's great , we should give to the homeless " and in the adjoining shopping center, the sign of the Japanese brand sold by the dozen HEATTECH.

HEATTECH Line, Uniqlo Store, Shopping Centre Les 4 Temps, La Defense
15 Parvis de la Défense - 92092 Paris La Defense "

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China remarkable. The American elm


When we entered the grove of junipers close to China we were immediately amazed by the presence of these trees to the bark and old laciniate.

was like a little temple sacred in this haven of peace that is the Montreal Botanical Garden.


These natural sculptures we were transported back in time, at the time of the life of nomads who took shelter in such a place for some time before leaving and never coming back.


It is probably the only grove of junipers of China major in Quebec. Yes, it's something rare and beautiful. As for wine, tasting of moods that emerge trees grows over time, going to nature in silence, learning to become his friend (e).

Creation is broad and beautiful and that human beings have the ability to recreate the atmosphere that improves quality of life. This is not nothing like some say ...!

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Island-St Helena or elm on Ile Sainte-Helene America! The White Ash


We had to cross what once was called the Valley of ORMES. No elm but plenty old hackberry, elm bastards over here and there, everywhere!

At the entrance of the valley known as a fox waiting for us. He stared at us, motionless, we scanned all of his senses subtle and refined as a guardian of the place.

In fact we were looking for anything in particular except that to taste the soul of St. Helena Island steeped in history and beauty.


live the present moment and our presence at this moment! It was the feast, again with blues in the firmament. While we did nothing and yet we feel fulfilled.

We have continued our hike until the silhouette clean elm draws our attention. Remarkable finesse! Yes, it was indeed the biggest elm tree that you can see on the island, at least to our knowledge.


A remnant from the days when the elm trees near inhabited the valley? A plantation?

This tree more or less centenary next to the restaurant Hélène de Champlain! It is there as it does not beings hiding fed out of the famous restaurant. It is here as it offers food that is his presence to lovers and lovers of rare and beautiful things. It is a dessert, starter, main meal ,..., up to you!

We are not returned through the valley. We took another way back. But was there ever really a return?

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more than a century Normandy Street


Visit Longueuil old cousin in the company of Jean-Luc Gagne (which can be seen leaning on the tree) yesterday.

Last summer Jean-Luc went joyriding in the area of Lake Huron, site of the historic mission of Sainte-Marie among the Hurons. He walked the footsteps of the first Europeans to have explored this region of the continent.

It's a bit that way as we surveyed the scene yesterday. Remains of old fort, old stream, old stone houses in the fields, meeting with Mr. Chambaron, president of the Historical Society of Longueuil, etc.. What adventure!

We surveyed the surroundings and the presence of the hidden river. I could not help but be seduced by trees. The first that caught my attention was this white ash in the trunk of a good size before the historic home of Louis Edward Morin, then mayor, built in 1874.

Now knowing this we have a good idea of the age of the tree that was probably planted soon after the construction of the residence. He may be over 130 years?

Large lakes in Longueuil there is this old historical continuity provided by the River. Old trees are over to them a rich look to the past of a place.

Next summer, Jean-Luc has come down along the Mississippi still on the trail of the pioneers. Our visit yesterday is part of this exploration of our roots where we leave talking stones, trees, old houses, ... Valley St Lawrence, the major premise to travel within the continent!

130 years ago when our white ash just beginning to advance towards the sky industrialization was in full swing and the confederation was still young. A cross between Montreal and Longueuil. The river was there that was offered to all and then put it aside. Our Ash has seen it all, he has grown ... maybe to continue to admire!