The concept store, what is it?
A concept store is a retail theme.
This offer for sale a set of products whose range is defined, rather than by product type, by the same universe theme, such as design the luxury, sports, decoration, brand, etc..
single brand stores can enhance the identity of the brand. The concept store may also include a restore point, related to the theme place.
Difficult to define the notion of concept store defines it relative to what it is not. Thus, it is not enough to be a sign connected and multi-brand link to claim them.As its name implies, the shop is to stage a new concept, using a staging original and offering a fine selection of articles covering various fields including fashion, design, decoration, arts ...
Today, Colette is the most famous French illustration and certainly the most prosperous of what should be a concept store: a place to watch the latest news capable of initiating trends of tomorrow . Attracted by the success of these innovative stores, major brands of ready-to-wear are interested and inspired by it, opening of luxury homes in major world capitals of fashion.
Take, for example, the concept store as boys based in London and the draft Puma Paris a new concept store on the model of his design shop opened in New York in 2006.
Similarly, car manufacturers like Toyota, Mercedes, Peugeot and Renault are now offering staged theater to establish their brand, investing in spectacular showrooms located on the Avenue des Champs-Elysees and often baptized concept stores as showcases international innovation.
0 comments:
Post a Comment