The consumer has evolved in its patterns of consumption, but to iff s' expects greater involvement of businesses and brands of drinks: It is required!
He knows what he wants and expects to have a retu r at purchase: an experience ... if memorable as possible and will return.
He no longer wants to meet single product within or bought st the result of publicity (attention, I'm not saying these are not important in the process of consumption!), but the consumer wants more. Experiential marketing which would be there for that?
A small thought in passing to Mr. Paco Underhill for his book "the science of shopping, not to be missed if you are interested in the behavior of a consumer, who decides to act of purchase or on which side he runs entering a shop ...
But back to our subject!
course and as with any new approach c onsumption, critics burst out and continues to fuel discussions.
Why do not you get a more precise and personal what this new wave of marketing ...?
The marketing in Visual Merchandising ...
In Design in Visual Merchandising, a very important branch: marketing can finalize a conceptual approach and allow him to realize and live the eyes of consumers.
pure marketing is too global and not allowing a real differentiation in the details of a process or product.
This allows you to associate a product and a service which enhances the brand value: by purchasing a product or a service under a specific brand, the consumer adheres well to the universe of the brand and experiences that are related: it is here that the "experiential marketing " ... . It improves the lifestyle of its consumers by creating benchmarks to which it may be related, reassuring him sometimes, but often creating positive emotions: the client-consumer feels good and comes back.
Is not that what is important? satisfy its customers? And if we can make it experiences, make him try so it is ready to invest all that developed a special relationship with the brand and what he loves! It feels important, listened to and considered.
experiential marketing will help to stage the values of a brand by associating itself to the client, the main element in keeping the position of a spectator who becomes an actor of his purchase. (Eg through "neuromarketing " I do not deal in this article but why not in another)
The consumer is fully engaged through an interactive experience while generating emotions found to be unique to each individual.
The act of creating a staging involves using all the techniques of experiential marketing: the event communication or so-called "spectacular" ... When the time to experience "spectacular" that emotion is larger and by the fact that the memory will be bigger and stronger over time.
It is therefore important (and many companies are aware of vents) create emotional interactions in the "spectator"-consumer through its involvement in the world of a brand and its products or its c eastern Thus a "relationship" between the consumer - customer and the brand is created, generating loyalty or long and faithful between the brand and its consumers.
In summary, it can tell us or show us the benefits, values or the story of a brand, product or company, but it really came into our heads? Do not say we not only can not remember a thing when they saw him and experimenting ourselves ?......
experiential marketing in a few pictures ....
He knows what he wants and expects to have a retu r at purchase: an experience ... if memorable as possible and will return.
He no longer wants to meet single product within or bought st the result of publicity (attention, I'm not saying these are not important in the process of consumption!), but the consumer wants more. Experiential marketing which would be there for that?
A small thought in passing to Mr. Paco Underhill for his book "the science of shopping, not to be missed if you are interested in the behavior of a consumer, who decides to act of purchase or on which side he runs entering a shop ...
But back to our subject!
course and as with any new approach c onsumption, critics burst out and continues to fuel discussions.
Why do not you get a more precise and personal what this new wave of marketing ...?
The marketing in Visual Merchandising ...
In Design in Visual Merchandising, a very important branch: marketing can finalize a conceptual approach and allow him to realize and live the eyes of consumers.
pure marketing is too global and not allowing a real differentiation in the details of a process or product.
This allows you to associate a product and a service which enhances the brand value: by purchasing a product or a service under a specific brand, the consumer adheres well to the universe of the brand and experiences that are related: it is here that the "experiential marketing " ... . It improves the lifestyle of its consumers by creating benchmarks to which it may be related, reassuring him sometimes, but often creating positive emotions: the client-consumer feels good and comes back.
Is not that what is important? satisfy its customers? And if we can make it experiences, make him try so it is ready to invest all that developed a special relationship with the brand and what he loves! It feels important, listened to and considered.
experiential marketing will help to stage the values of a brand by associating itself to the client, the main element in keeping the position of a spectator who becomes an actor of his purchase. (Eg through "neuromarketing " I do not deal in this article but why not in another)
The consumer is fully engaged through an interactive experience while generating emotions found to be unique to each individual.
The act of creating a staging involves using all the techniques of experiential marketing: the event communication or so-called "spectacular" ... When the time to experience "spectacular" that emotion is larger and by the fact that the memory will be bigger and stronger over time.
It is therefore important (and many companies are aware of vents) create emotional interactions in the "spectator"-consumer through its involvement in the world of a brand and its products or its c eastern Thus a "relationship" between the consumer - customer and the brand is created, generating loyalty or long and faithful between the brand and its consumers.
In summary, it can tell us or show us the benefits, values or the story of a brand, product or company, but it really came into our heads? Do not say we not only can not remember a thing when they saw him and experimenting ourselves ?......
experiential marketing in a few pictures ....
